3 Website Traffic & Engagement Tools That Your Business Can’t Live Without

Roger Turnbow • March 16, 2025

Not to be too dramatic, but small business owners live and die by revenue when it comes to running their business.

If you’re new to the digital world, you’re expected to run and manage your company website, if you even have one. The problem is that knowing how to drive traffic so that you get every bit of investment put in from your website is one of the most daunting and time-consuming things as a one or even a multi-operational business. We’ve set out to put together a list of tools that are business owners who manage their websites.

It doesn’t matter if you’re on a one-man team or you have an in-house designer.

Website Traffic Tools by Strategy:

  • Hotjar
  • SEM Rush
  • Buzzsumo

Hotjar

While increasing traffic seems like a priority, analyzing your current website can be overlooked. You need to understand what people are already doing on your website. Hotjar helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings, and surveys.

SEM Rush

SEM Rush is an all in one marketing tool for marketers and businesses. This tool can help reveal your website website traffic and online performance Monitor your competitors’ marketing activities and strategies. Though the real meat and potatoes of this tool is focused on search engine optimization, you can also perform advertising research. If you are wanting to increase searchability online, this is the tool for you. SEM offers a free SEO trial, click here to learn more.

Buzzsumo

If your looking for more insight on what content you should be publishing on your website, then you want to use Buzzsumo as your go to tool. You can access real-time views of viral trends for any topic, domain or location. Wanting to know what you target audience problems and pain points are? Buzzsumo allows you search millions of forum posts, Amazon, Reddit, Quora, and Q&A sites right from your dashboard. BuzzSumo is constantly crawling the web and social media feeds to bring you the most popular content in any niche by searching through 5 billion articles with years of data.

5 Things To Know About Social Media & SEO

By Roger Turnbow • March 16, 2025
SEO in a general term is described as search engine optimization and a process whereby an individual site I being index and displayed to search phrases when any person goes on a research either on any of his or her preferred search engine. Search engine has been of much benefit to many blogger and websites owners over the year because it stands as a major source of traffic and sale referral platform for them. Most people see the search engine as a platform to learn and other see it as a platform to make some cool cash from.